Best Conversion optimization plugins for shopware

Online business and an online presence for your business are the common norms in this new age. With the immense popularity online businesses are getting, ensuring your business stays a step ahead of the rest is an important factor to keep in mind. Third-party applications and plugins are the most common tools that are increasingly gaining popularity to boost your online business. The major purpose of these tools is to simplify your daily processes and activities along with enabling you to add features and functions that can boost your productivity and the overall value of your business.

All e-commerce platforms like Shopware have their own app stores that provide such tools and extensions.

What is Shopware?

To clear your mind with any doubts or second thoughts about using Shopware as your e-commerce platform first we can discuss what Shopware is. A PHP-based e-commerce application, Shopware is completely customizable and is equipped with useful, user-friendly features and tools. The latest version of Shopware 6 is powered by Symfony and Vue.js.

To get the best out of Shopware there are many plugins you can add that can boost your productivity. Here we will discuss the best Conversion optimization plugins or tools for Shopware.

What is Conversion Rate Optimization?

It doesn’t end with increased leads or visitors to your site, it truly makes a difference only when you have an increased and successful conversion rate.Conversion refers to visitors turning into customers i.e.  Those who visit your online store and do not just browse, they end up doing the desired action which may be to buy products or sign up as registered users, sign up for newsletters, etc. Conversion Rate Optimization (CRO) is the method of increasing the conversion rate and the probabilities of conversion from visitors to customers by enhancing the user experience on your website or landing page.

There are a few factors that aid a good CRO and they are:

Landing page

The landing page design of a website is the main determinant of its success and usability. The more appealingly designed a website is, the more popularity it will get.

Website Content

Although a well-made and aesthetically pleasing website might boost traffic, words have the ability to enthral readers and convert them into potential clients. If you produce pertinent, appealing material that emphasizes the eloquence of the product, it can mean the difference between visitors staying on your website and carrying out the necessary actions and visitors leaving your site without taking any action.

Call-To-Action

A call-to-action (CTA) is a direct request or call for customers to carry out the planned activity. This action might be anything, including making a purchase, signing up for a newsletter, using a service, or reserving a space in a webinar. The stronger and clearer the CTA, the more leads it will generate.

Good Layout and Easy Navigation

Your website should be easy to explore owing to its layout. Site structure is essentially a graph that depicts the relationships between the different pages on your website.

Forms

Forms are crucial to the majority of organizations, especially if they are used as part of their sales cycle. The effectiveness of these key client touchpoints can greatly improve conversion rates. In some situations, a full form might be advantageous, but in many others, short forms might be adequate to drive conversions up the graph. For the highest return on investment, it’s important to continually strike a balance between lead volume and quality.

Faster Loading Speed

Page speed or load time has a big impact on how well your site performs overall. Furthermore, it directly affects the user experience, conversion rate, and search engine ranking of the website.

Why is CRO important?

Conversion rate optimization helps you lower your customer acquisition costs by maximising the value of the traffic and consumers you already have. By raising your conversion rate, you may increase revenue per visitor, draw in more customers, and grow your business.

The best companies are constantly improving and refining their websites and applications to improve user experience and increase conversion rates. 

Conversion optimization plugins for shopware

Below we have listed the conversion optimization plugins that work great on Shopware:

Abandoned Cart List & Notification

The Abandoned cart plugin comes with a persistent cart feature out of the box. This can go a long way in better conversion since Shopware doesn’t have this feature. But this plugin comes with even more features. The plugin shows you a list of users who have items left in the cart and also shows you which items are there in the cart. So you can plan a different marketing strategy to increase conversion. The plugin sends out reminder emails to customers (who finish the first step of checkout or login) about the products they left in the cart without completing the order. The store owner can set the intervals in which these friendly reminders should be sent. Because of this limit, it never becomes annoying for the customer.

Try Abandoned cart plugin.

Trusted Shops Trustbadge for Shopware 6

The Trusted Shops Trustbadge for Shopware 6 is the quickest and easiest way to convince clients that your online store is reliable. Within 5 minutes of the simple installation, which sometimes takes little to no prior technical training, product utilization is guaranteed to commence. You will never lag behind in technology thanks to this addon, and you won’t need any further upkeep.

ThumbnailProcessor

Using this plugin, you can access dynamic thumbnails. This plugin also offers automatically generated thumbnail sizes for the LazyLoading feature. On shopping websites, thumbnails are available for each and every item and image. Upon upload, these are automatically constructed and updated as standards. The plugin then steps in and offers the user the option to stop creating new thumbnail files.

Customer Product Review with Real-Life Image Upload

With the Customer product review plugin, customers can upload real-life images of packages and/or products that they have purchased along with the review. They can also upload pictures with them using the product if they wish to. This is a powerful way to give other customers an idea of how the product looks and feels in real because sometimes the product images in the shop can be deceiving and users may end up unhappy. With this plugin, we can set their expectations right. This gives real assurance to customers in their buying decision.

Store admin can set the number of images that should be allowed to upload along with the size and file formats of the images.  The images can also be zoomed in and viewed in big size.

Trailing Slash forwarding

This plugin automatically fixes the issue with the way categories are shown when they are called from an invalid link. If Shopware didn’t by default presume that a category URL would finish in a slash (“/”), then the start page or even an error message warning customers that the supplied category doesn’t exist would be displayed in its stead.

SEO Professional

The SEO Professional plugin consolidates numerous SEO settings and enhancements into a single location. The add-on resumes working once Shopware is finished and helps you improve your search engine rankings.

DooFinder

DooFinder shows relevant search results in less than 35 milliseconds on any device. DooFinder uses cutting-edge search techniques, artificial intelligence, and natural language processing to improve your Shopware search. Your advantage will come from improved performance, more checkouts, and a higher average order value.

Back-in-stock notifications

Back-in-stock alerts boost conversions by giving clients the option to be notified when an item is back in stock. Helping you to bring back customers to your store so they can buy the products they want.

Social proof / Social confirmation to boost conversion

It is a proven fact that people make buying decisions based on the social proof they get. In NLP it’s also called Social Confirmation Bias. If they know that more people are buying one product, it increases trust and makes them feel that they are making a good choice. Social proof is an outstanding conversion optimizer than other plugins.

The main features of this plugin are:

• Show the count of customers who bought the product they are viewing in the last 48 hours.
• Shows how many customers are in real-time viewing the product.
• Shows how many customers have viewed the product in the last 24/48 hours.
• This plugin will have many future updates based on feedback from store owners.