Shopware 6 vs Magento: Which Ecommerce Platform to Choose?

With the increasing popularity of Shopware in Europe, eCommerce business owners and start-ups are looking at the best systems to build or upgrade their webshops. From our extensive experience working with Magento and Shopware, we will provide some features of Shopware that could help some of you decide on your next open-source eCommerce software.

• Optimizing the Intuitive User Experience of Your Backend Admin Panel

  Magento has made improvements to its admin panel in the Magento 2 release. But Shopware still stands out here with its highly intuitive admin dashboard. It has the option to open multiple menu items as different windows inside the panel without page reloads. This makes the shop owners/managers work on multiple tabs at the same time without page reloads. This can save a lot of time unlike switching between different pages in Magento. The user experience is better for first-time users in shopware. Magento users need to dig into the documentation to work with it the first time.

• Boosting Conversions with a Streamlined Checkout Process in Shopware
  

  The default checkout process in Shopware is optimized to reduce fallouts thereby increasing the conversion rate. Magento requires additional plugins and customizations to achieve this. Shopware also has an Ajax-based slide-in side cart feature that is convenient and gives an outstanding user experience. These are all out-of-the-box and require no additional work.

• Keeping Track of Backend Activities: The Essential Backend Activities Log
  

  Shopware keeps track of the backend operations that are being performed. This helps shop managers troubleshoot any issues or content changes in the webshop. This can be accessed from admin > Configuration > Logfile. It also has a system log to troubleshoot system errors from the admin panel. Very convenient for even the non-tech shop admins.

• Revolutionizing Media and Image Management: A Guide to Better Visuals
  

  Shopware has a dedicated Media Manager feature. In our opinion, this is a great advantage for Shopware users. All the media of the website can be managed from one place and the image upload is clean and fast. The uploaded images can be used for different products or categories later. Magento uses flex technology for its image upload and sometimes it doesn’t give the best user experience.

• Captivating Customers with Storytelling: Unlocking the Shopping World Feature
  

  Modern brands focus on providing an emotional shopping experience to their customers in the eCommerce domain. It makes the shop feel more authentic and unique. This is when the storytelling (Shopping world) feature of shopware comes into play. It helps to make the consumers feel an engaging personal connection with the shop. The shopping world can be made with different preset templates using images, videos, and text, all this from the backend without zero technical knowledge.

• Customize and Control: Managing Free Text Fields for Maximum Flexibility
  

  This is another feature that helps reduce a lot of development hours for Shopware. The free text fields feature enables the developers to add quick fields to forms on the site, like customer registration or billing forms. Magento requires plugins for this and in some cases might involve more customization. It is convenient with Shopware to achieve this.

Explore the expertise of a leading Shopware development firm in India with a rich background in Magento. For inquiries or a complimentary consultation on Shopware development, reach out to us here.